We increased Doğtaş Stores page visits by 84%!

Problem and Needs Analysis

As a result of our user behavior analyses, we observed that the “Stores” page is visited significantly less on mobile compared to desktop. It was found that the button directing to this page is heavily used on desktop devices, but its visibility is low on the mobile interface.

Identified Issues

• Low Visibility: The positioning of the “Stores” button on the mobile interface was overlooked by users.

• Low Page Traffic: Mobile users visited the stores page much less compared to desktop users.

• Inconsistency with User Habits: The access point that users expect (for example, the header area) did not overlap with the current button position.
  
  

Needs

• Higher Visibility: A positioning should be made where the “Stores” link can be more easily noticed on the mobile interface.

• Increased Page Traffic: The redirect rate of mobile users to the stores page should be increased.

• Experience Compatible with User Habits: The button behavior commonly used on desktop should also be reflected on mobile.
  
  

Our Solution Approach

As the Data and Conversion Optimization team, we developed the following hypothesis:

If we add an icon or button directing to the stores page in the header area, users will visit the stores page more frequently.

In this direction, four variations including control were designed to measure different user behaviors. The use of icons, text, and combinations of icon + text were tested in these variations.

Conversion Optimization Strategy

• We facilitated access to the stores page with the button positioned in the header area on the mobile interface.

• Different design combinations were tested to attract users' attention and prompt them to take action.

• The performance of each variation was carefully measured throughout the testing period.
  
  

Results and Gains Achieved

• 84% More Clicks on the Stores Page: The “icon + text” button design, recommended by Google as a best practice, increased the stores page visits by 84% compared to the control group.
  
  

• Enhanced Mobile Navigation: Users now exert less effort to reach the stores page, which has improved the quality of the experience.
  
  

• Data-Driven Decision Making: The design that created the highest impact was objectively determined through A/B testing.
  
  
  

With a small yet effective change in the mobile user experience, a significant increase in visits to the target page was achieved. This test once again proved the critical role of understanding user behaviors and making data-driven decisions in conversion optimization processes.