Reeder - ReeV Fancy Influencer Campaign
Date
Jun 18, 2025
Brand
Reeder
Department
Influencer Marketing
Strategy & Method
Influencer Selection: 5 influencers were chosen that align with the target audience.
Experience Design: A special experience hour was created for each influencer organized on a shooting day in one day.
Content Production:
Content including story and reels that highlight all the details of the vehicle was produced.
Contents were published at different times after brand approval to ensure sustainable visibility.
Sales Directing:
Special links were prepared for each influencer.
Directives like “Swipe Up”/“Link in Bio” were made in stories.
Our Creative Application
Contents were produced where influencers experienced firsthand and added their personal comments.
With the concept of “Drive for a day”, both inspiring and informative contents were created.
Contents were told not only through product promotion but also through experience stories.
Results
Brand Awareness: Organic reach and interaction figures exceeded the targets.
Branding: Thanks to the reliability of influencers, the image of ReeV Fancy was strengthened.
Gain: The project contributed to the brand being recognized as “One of the first names that come to mind” in the electric vehicle segment beyond directly impacting sales.
Other Success Stories
