We increased the cart view rate by 25% with our new Pop-Up design for the Love Bed.

Problem and Needs Analysis

As a result of funnel analysis, we observed that the most loss occurred at the add to cart step.

Identified Issues

• Conversion Loss: The “Added to Cart” notification that appears after adding to cart on the product detail page (PDP) disrupts the shopping flow for users.

• User Experience: Complex pop-up designs can disturb users and be distracting.

• Cart Viewing Rate: After adding to cart, users need to be directed to complete their purchase directly.

Needs

• A Smoother Shopping Experience: A simpler guidance mechanism should be established to enable users to continue their shopping process seamlessly.

• Identifying the Best Solution with A/B Testing: The best-performing pop-up design needs to be identified using a data-driven approach.

• More Cart Views: After adding to cart, users should be encouraged to view their carts more frequently.

Our Solution Approach

As the Data and Conversion Optimization team, we developed the hypothesis that if we make the “Added to Cart” notification simpler and smoother, users will view their carts more frequently and continue their shopping process seamlessly.

Conversion Optimization Strategy

• We designed a simple “Added to Cart” notification that directs without distracting users.

Results and Achievements

25% More Cart Views
Our new pop-up design led to 25% more cart views compared to the previous version.

Seamless Shopping Experience
With users staying in flow, improvements were observed in the checkout process.

Action-Oriented Data Usage
Thanks to A/B tests, the strategy yielding the best results in the conversion process has been determined.