App Install Campaigns (Mobile App Marketing)

App Install Campaigns (Mobile Application Installation Campaigns)

You have a mobile application, but are you not reaching enough users?
Being in the app store is the beginning, the real challenge is to find the right user and establish the installation – usage – loyalty cycle.
With App Install campaigns, we bring high-quality users to your mobile application, not just focusing on downloads but also on active usage and ROI focused strategies.

We consider app installation not a goal but rather the first step of the digital growth process.

What Do We Do?

Correct Channel & Targeting Strategy:
Not all applications yield the same results across every platform.
We determine the most appropriate channels according to your target audience's usage habits and the type of application:

• Google App Campaigns (focused on Play Store for Android)

• Apple Search Ads (in-store targeting for iOS users)

• Meta (Facebook/Instagram) campaigns

• TikTok, Snapchat, and other alternative channels

• We reach audiences with high interaction potential through detailed targeting such as age, interests, behavioral data, and device type.

  
  

Setup and Tracking Infrastructure:
True success is measured not only by installs but by what happens after the install.

• Firebase integration

• MMP integrations like Appsflyer, Adjust, or Branch (Mobile Measurement Partner)

• Event definitions for targeted conversions (registration, first order, subscription, etc.)

• Thanks to all these infrastructures, we track not only the "Install" but also the conversion performance of campaigns.

User Quality & Retention Tracking:
Does the user who downloaded the application open it? Do they register? Do they remain active?
We optimize our campaigns not only based on CPI (cost per install) but also on LTV (lifetime value), ROAS, and retention rates.
In short: We acquire users who use the application, not just download it.

Real-time Optimization & Reporting:
With daily performance tracking, we see which channel, creative, or targeting yields better results; we quickly optimize campaigns.
All campaigns are presented transparently with platform-based reports.

Why App Install Campaigns?

• Increases your application's visibility and number of downloads

• Provides efficient user acquisition by reaching the target audience directly

• Keeps your cost per user under control

• Allows you to evaluate your ad performance based on in-app behaviors

• Positively affects your app store rankings

Why Us?

• We focus not only on installations but also on post-install conversion and loyalty

• We analyze data holistically with MMP integrations

• We target real value-generating users not "those who download but do not use"

• We manage the entire process transparently and provide KPI-based success reports

App Install Campaigns are the strongest way for your application to be noticed and actively used in the digital realm.
Let’s collaborate on the right strategy for sustainable user acquisition, not just downloads.