ASO (App Store Optimization)

Your mobile app shouldn't get lost among millions of apps.
ASO (App Store Optimization) is the digital window that ensures your app is more visible, more attractive, and more downloadable in the App Store and Google Play.
Just as there is SEO for websites, there is ASO for apps.
But an effective ASO strategy is not just about adding keywords; it is possible with data-driven optimization, visual and content consistency, and user insights.

We base ASO not only on being in the store but also on being noticed, downloaded, and used.

What Do We Do?

Keyword and Category Optimization:
We analyze the terms your target audience is searching for, competition rates, and search volumes.
By positioning your app with the most accurate keywords and in the right category, we increase your organic store traffic.
In particular:

• App title

• Subtitle (subtitle)

• Description section

• We write optimized content for fields like keyword fields.

Visual & Creative Optimization:
The decision-making process of a store visitor is limited to seconds.
That's why:

• We A/B test your app icon

• We clearly reflect your value proposition to the user in screenshots

• We optimize your promotional videos according to platform rules

• With these creative optimizations, we increase your download rate (CVR).

Review and Rating Management:
User ratings and comments play a significant role in your app's ranking.
We analyze the reasons for low ratings and share the issues with your technical team.
We also develop timely notification strategies to encourage users to rate.

A/B Testing and Competitor Analysis:
We conduct A/B tests on store elements via Google Play and Apple Search Ads and implement the versions with the highest conversion.
At the same time, we analyze the rankings, keyword strategies, and user comments of competitor apps to identify opportunity areas.

Performance Tracking and Reporting:
ASO is an ever-evolving process. We track keyword rankings, store visibility, organic download numbers, and conversion rates weekly.
We report progress based on KPIs with clear data.

Why ASO?

• Increases organic download rates without advertising spending

• Improves your in-store ranking and visibility

• Increases user trust, leading to more downloads and higher ratings

• Improves your app's click-to-download conversion (CVR)

• Ensures sustainable growth by aligning with store algorithms

Why Us?

• We manage ASO as a combination of content + creative + analysis, not just text

• We offer end-to-end optimization from keyword analysis to creative testing

• We integrate ASO performance with App Install and Retention strategies

• We keep track of current algorithm changes and dynamically update your strategy

• We test every step and share results based on data

ASO opens the door to visibility for your app; but it truly works in the hands of those who know how to open that door.
We are here to ensure your app is noticed, downloaded, and continued to be used in the store.