CRO (Conversion Rate Optimization)

CRO (Conversion Rate Optimization)

Attracting visitors to your website is difficult but valuable.
However, the real success lies in being able to convert that traffic.
CRO (Conversion Rate Optimization) allows you to achieve target behaviors such as more sales, more form completions, and more engagement by utilizing existing visitor traffic more efficiently.
In other words, it is the strategy to achieve higher results without spending more budget.

We view CRO not just as a "testing" process but as the scientific basis for user-centered growth.

What Do We Do?

We Start with Analysis:
To understand why users are not converting, we examine both quantitative and behavioral data:

• Heatmaps, click-through rates, session recordings via Google Analytics & Hotjar, Clarity

• Identification of drop-off points through funnel analysis

• Analysis of differences in mobile/desktop experiences

These insights form the foundation of our strategy.

Hypothesis Development and A/B Testing:
We test the problems we identify through assumptions.
For example: “Would click-through rates increase if the CTA color is blue?” or “Would shortening form fields decrease abandonment rates?”
We transform these hypotheses into controlled A/B tests with tools like VWO or Optimizely.

UI/UX Optimization:
A small visual touch, a clearer message, or a simpler page design can make a big difference.
We guide the user’s attention and make it easier for them to make decisions with details like page hierarchy, button placements, contrast ratios, and visual-language harmony.

Micro and Macro Conversion Tracking:
We track not only purchases but also micro conversions such as email subscriptions, product comparisons, video views, and form views.
These behaviors are indicators of the path to larger conversions.

Why CRO?

• It allows you to achieve higher efficiency from your existing traffic

• It makes the purchasing process faster and smoother for the user

• It increases the performance of your advertising budget

• It strengthens your brand perception by improving user experience

• It can provide significant revenue increases with small changes

Why Us?

• We approach CRO not as a “design-focused trial” but as a data-driven strategy

• We manage UI/UX, data analysis, and technical infrastructure as a whole

• We test every hypothesis and report the results clearly

• We provide clear answers to the questions “What changed, why did it change, what worked?”

• Whether your goal is sales or leads; we manage the CRO process in integrated with business results

CRO is the most effective way to grow without increasing advertising spending.
We are here to measureably increase your digital success by watching, understanding, and guiding visitors.