Data Measurement & Analysis
In the digital world, every click, every view, every interaction generates data. But what truly makes the difference is the ability to read, interpret, and shape decisions with this insight.
With our Data Measurement & Analysis service, we not only provide reports but also establish a decision support system that creates measurable value for your brand.
We consider data not as a result, but as a starting point.
What We Do?
Setup and Data Infrastructure:
Accurate analysis begins with accurate data.
We set up all the tools necessary to track your website, application, or campaigns:
Google Analytics 4 (GA4) configuration
Event definitions with Google Tag Manager
Pixel setup (Meta, TikTok, LinkedIn, Pinterest, etc.)
E-commerce integration and funnel designs
We create a traceable and measurable infrastructure for each data point.
KPI Definition and Dashboard Design:
The way to measure success begins with defining what success is.
We identify meaningful KPIs according to your industry and goals (e.g., ROAS, LTV, churn rate, conversion rate, etc.).
We present all metrics clearly on a single screen using Google Looker Studio (formerly Data Studio), BigQuery, or custom dashboard systems.
Segmentation and Insight Development:
Not all users exhibit the same behavior.
We create special segments by distinguishing first-time buyers, cart abandoners, newcomers, or loyal users.
We develop personalized marketing strategies based on these segments.
Data-Driven Decision Support Processes:
Data & Analytics is not just a reporting tool; it is a strategic guide.
We support marketing, product, and sales decisions with data by identifying which campaign is more efficient, which product attracts more interest, and which user group has a higher conversion rate.
Why Data Measurement & Analysis?
Measures your marketing investments with data, enabling optimization.
Helps you understand user behaviors.
Increases the speed and accuracy of decision-making in digital transformation processes.
Facilitates clearer and results-oriented communication between teams.
Bases strategic planning on evidence rather than guesswork.
Why Us?
We offer end-to-end service from technical setup to analysis, from insights to strategy.
We tell not only what is happening but also why it is happening and what needs to be done.
We read data not just as “numbers” but as a story.
We directly integrate data analysis with your business goals.
We present all analysis processes with understandable visuals and clear recommendations.
