GA4 Audit | One-Time Analysis Service

Is Your GA4 Setup Really Correct? Let's Check

GA4 Audit is a one-time analysis service that systematically examines the accuracy, consistency, and support for your business objectives of your existing Google Analytics 4 setup.

Purpose;

• Identify missing or inaccurate measurements

• Identify incorrectly configured events

• Clearly reveal data problems that could mislead business decisions.

We do not set up a new analytics structure; we clearly and practically present where your existing GA4 setup is problematic and how it should be fixed.

When Does GA4 Audit Make Sense?

• If you cannot trust GA4 data

• If events exist but it is unclear what they measure

• If conversion numbers seem “strange”

• If you switched from Universal Analytics to GA4 but did not check

• If funnel/conversion analyses are not working properly

• If marketing and product teams are looking at the same data but drawing different conclusions

• If you have the feeling of “Something is wrong, but where?”

Note: If you do not have a GA4 setup yet or want a setup from scratch, this service is more suitable than the GA4 Setup service.

What Do We Examine in GA4 Audit?

• GA4 basic setup & property settings

• Event structure (automatic, recommended, custom events)

• Conversion (key event) definitions

• Event parameters & naming consistency

• Page view (page_view) and SPA check

• Cross-domain / subdomain tracking

• Traffic sources & basic attribution checks

• Consent Mode / cookie effects (high level)

• Data consistency (GA4 – site behavior alignment)

Note: The same checklist is not applied identically in every project; it is prioritized according to your business model and objectives.

How Do We Work? (Mini Process)

1. Short kickoff & clarification of goals

2. In-depth examination of the existing GA4 structure

3. Identification of critical errors and risks

4. Preparation of a prioritized GA4 Audit report

5. Presentation & Q&A

What Will You Receive as GA4 Audit Report?

• GA4 Audit report (PDF / Google Slides / Sheets)

• Prioritized problem and risk list

• For each heading:

  • Clear explanation of the problem

  • Why it is a problem

  • Data and business impact

  • Clear correction/improvement suggestion

• List of “quick wins”

Afterwards, implement it with your technical team or get support from us.

What Does GA4 Audit Not Cover?

• Zero-based GA4 setup

• GTM container rewriting

• Dashboard design

• BigQuery integration

• Continuous monitoring / monthly analytics consulting

Do you really trust your GA4 data?

With a 30-minute meeting, let's clarify whether GA4 Audit makes sense for you.