Programmatic Media Buying
Programmatic Media Buying
Programmatic Media Buying enables the purchase of digital ad spaces in an automated, real-time, and data-driven manner. With this method, you can display your ads not only to your target audience but also at the right time, on the right device, and within the right content.
Unlike traditional media buying, programmatic structures both increase efficiency and allow your advertising budget to be utilized in a much more controlled and effective manner.
How Does It Work?
In programmatic advertising, ad inventories are purchased through DSP (Demand Side Platform). These platforms, which work integrated with data about your target audience, initiate an auction the moment an ad space is viewed and display the best bidding ad to that user in milliseconds. This system is called RTB (Real-Time Bidding).
For example:
A user who is 30 years old, lives in Istanbul, and has searched for "baby stroller models" in the last week, when they enter a news site; the system recognizes their interests and automatically displays your product advertisement at that moment.
What Types of Campaigns Can Be Designed?
Display (Banner) Ads: Provides targeted visibility on websites.
Video Ads: Attractive on YouTube and other video platforms.
Native Ads: Promoted without disrupting user experience through integrated content ads.
Connected TV Ads: Elevate your brand to a larger screen with ads displayed on smart TVs.
Dynamic Creative Optimization (DCO): Automatically creates banner content tailored to the user (for example, displaying products previously added to the cart).
What Are the Advantages?
Depth of Targeting: Targeting can be done based on many metrics such as age, gender, location, interests, device type, and behavioral history.
Data-Driven Decisions: Campaign performances are monitored in real-time, focusing on the best-performing segments.
Budget Efficiency: Competitive prices are set for each impression. High reach is achieved at a low cost.
Diversity of Channels: You can run campaigns simultaneously on thousands of different platforms (news sites, applications, forums, blogs, etc.).
Why Us?
We not only set up your programmatic campaigns but also continuously feed and optimize them with data.
We actively use brand safety and viewability filters for brand security.
At the end of the campaign, we provide detailed reporting that clearly presents where your investment went and what it generated.
Programmatic ads offer a scalable, customizable, and conversion-focused approach in digital marketing. It is indispensable for brands, especially in large campaigns or those wishing to reach broad audiences.
