Google Premier Partner.

What does Premier Partner mean?

Google Partners is a program for agencies and companies that manage Google Ads on behalf of brands. Members are assessed on criteria such as performance, spend and certification. Premier Partner status is the title Google awards each year to the top three percent of participating companies in each country. So it isn't a badge you earn once and keep; it has to be earned again every year.

What does the assessment look at?

Google looks at how much value the agency creates for brands in the accounts it manages, the growth and continuity of its client portfolio, the team's Google Ads certifications and how far recommended best practices are put into action in the accounts. In short, what matters is not just how much you spend but how well you manage that spend.

What changes for our brands?

Being a Premier Partner gives our brands some concrete advantages. We can talk directly to Google's product and sales teams, try new features and beta products early, and access sector and competitor insights more easily. When an account runs into a problem, we can quickly reach the right person to fix it.

With these advantages we set up and manage Search, Shopping, Performance Max, YouTube and app campaigns around each brand's goals.

A certified team

In Google Ads most of the work is in the detail: keyword match types, bid strategies, audience signals, product feed quality and conversion settings. Our team renews its Google Ads certifications regularly, and we try new features in our own test accounts first before bringing them to our brands' accounts. A certified team and the use of recommended best practices in accounts also carry real weight in the Premier Partner assessment. When a new feature launches, we test it with a small budget, measure the result and roll it out if it works.

More than a badge

We owe this status to our team, who open Google Ads accounts every day, track bids and budgets and go through the reports. If you'd like to review the current state of your Google Ads account together, we can start with a short account audit.