“Most Reputable Brand” with Doğtaş.

What are The ONE Awards?

Organized by Marketing Türkiye, The ONE Awards Integrated Marketing Awards are among the most closely followed awards in Türkiye's marketing and communications industry. They are based on research that measures brands' reputation through consumers' eyes, and in each category the brand consumers find most reputable is chosen. In other words, this award is given not by a jury but directly by consumers.

Doğtaş's success is the result of teamwork

In the results announced in January 2024, Doğtaş was named “Most Reputable Brand” in the Furniture category. When Doğtaş thanked the partner agencies who had contributed to this reputation, Ad Venture Digital was on that list. A brand's reputation isn't built by a single campaign; every touchpoint, from the in-store experience and product quality to advertising and customer service, feeds into that perception. Our share was to grow Doğtaş's visibility on digital channels and its digital marketing performance.

How does reputation grow in digital?

In categories with long decision cycles such as furniture, consumers come across a brand many times before they buy: in a search result, in a social media feed, in a video ad or on a comparison site. Each of these encounters happening consistently, at the right time and with the right message, shapes the image of the brand that stays in people's minds. That's why in performance marketing we look not only at sales but at the whole journey.

Our brands' success is our success

As an agency, the awards we love most are the ones our brands win. They show that the strategy we built together has helped the brand reach its own goals. We thank the Doğtaş team for sharing this success, and the other agencies we work alongside.