Yandex Leading Partner.

What is Leading Partner status?

Yandex runs a partner program for agencies that manage its advertising tools on behalf of brands. Agencies in the program sit at different tiers based on the size of the campaigns they manage on Yandex, their growth rate, their teams' certifications and the results they deliver for brands. Leading Partner is one of the program's top tiers.

What does it mean for our brands?

This status gives us the chance to join strategic meetings, try beta features early and talk directly to Yandex's product teams. When a new ad format or automation feature launches, our brands are among the first to try it. And when something unexpected happens in a campaign, we can get the answer straight from the source.

Yandex has a distinctive audience in Türkiye across search, display and mobile apps. Reaching that audience with the right setup can open up a more cost-effective growth space for brands, especially in highly competitive categories.

How do we work?

When we add Yandex to our brands' media plans, we apply exactly the same discipline as on other channels. We set up measurement first, test with a small budget, and grow the budget when the results are good. Using Yandex's own analytics tool, Metrica, and mobile measurement tools such as Adjust, we track campaigns' contribution to sales with the same definitions as other channels.

A ceremony at our Istanbul office

We celebrated the Leading Partner title by hosting the Yandex and Yandex Türkiye teams at our Istanbul office. At this get-together, attended by our whole team, the award plaque was presented, and over the meal we talked about a year's worth of campaigns, the new formats we'd tried together and plans for the period ahead. Face-to-face meetings like this strengthen the side of a partnership you don't see in reports: when a problem comes up we know who to call, and we can be the first to bring a new feature to our brands.

The same year as Rising Star

In 2025, the year we moved up to Leading Partner status, we also won the Rising Star award at the Yandex Global Agency Leadership Awards. The two recognitions are two sides of the same story: one reflects the scale we've reached on Yandex and the depth of the partnership, the other the growth rate that got us to that scale so quickly. Behind both is a team that takes Yandex as seriously as any other channel and manages every campaign by measuring it. Every week this team sits down with brands to review results together and plan the next step.

Thank you

We thank the brands we've grown with on Yandex and the Yandex team who have stood by us along the way. If you're wondering whether Yandex is the right channel for your brand, we can look at your current campaigns and assess it together.