A Rising Star from Bangkok.
At the gala evening where Yandex Ads brought together its agencies from around the world, the 2025 Rising Star award went to Ad Venture Digital.
What does Rising Star mean?
The Yandex Global Agency Leadership Awards is a program in which Yandex Ads assesses the agencies it works with in different countries and announces the results each year at a gala evening. The Rising Star category highlights agencies that have grown quickly on Yandex's advertising tools in a short time, brought new brands to the platform and delivered measurable results for them. We received this award at the 2025 evening in Bangkok and felt proud to be one of the agencies from Türkiye on that stage.
We treated Yandex not as a channel but as a growth tool
For many brands in Türkiye, Yandex was long seen as “a second search engine worth trying at some point”. We started from a different place. When we added Yandex's search, display and mobile app inventory to our brands' existing media plans, we measured separately which audience we reached, what that audience cost us and how much it contributed to sales.
When the results were good we grew the budget; when they weren't what we expected we changed the setup, narrowed the audience or refreshed the creative. In short, we optimized Yandex with the discipline of a performance channel. This approach helped our brands in sectors from e-commerce to mobile apps establish a lasting presence on Yandex. The Rising Star award shows that this growth was no accident but the result of steady work.
Leading Partner the same year
In 2025 we also moved up to Yandex Leading Partner status. This status opens the door to strategic meetings, beta features and direct contact with Yandex's product teams. When a new ad format or automation feature launches, our brands are among the first to try it, and when we run into a problem we can quickly reach the right person.
From the gala evening to our desks in Istanbul
The team members who collected the award on stage in Bangkok represented us, but this award belongs to everyone at the Istanbul office who sets up campaigns, goes through reports line by line and sits down with brands every week to discuss the next step. We also want to thank the brands who trusted us and had the courage to try Yandex with us.
If you're curious about what Yandex could do for your brand, we can look at your current campaigns and put together a starting plan that suits you.
Frequently asked questions
- Who receives the Yandex Rising Star award?
- Within the Yandex Global Agency Leadership Awards, Rising Star is given to agencies that have grown quickly on Yandex's advertising tools in a short time and delivered measurable results for the brands they manage. Ad Venture Digital received this award at the 2025 gala evening held in Bangkok.
- Which brands is Yandex advertising suitable for in Türkiye?
- E-commerce sites competing in high-search-volume categories, mobile apps and brands that want to reach a wide audience can often find a more cost-effective growth space on Yandex. We recommend measuring whether it fits with a small test budget.
- How are Yandex campaigns measured?
- We measure them with tools such as Yandex Metrica, GA4 and, for mobile apps, Adjust, using the same conversion definitions as for other channels. That makes Yandex's contribution to sales comparable with other channels.
Let's write the next success story together.
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