Yandex Silver Partner.

The Yandex Ads gala evening

In December 2023, Yandex Ads brought together the agencies it works with in Türkiye at a gala evening. On a night recognizing the partners that had stood out on Yandex's advertising tools over the year, Ad Venture Digital was honoured with the Silver Partner award. We went up on stage to collect it as a team; the photos from that night are still on our office wall today.

What does Silver Partner say?

In Yandex's partner program, agencies are ranked by the scale of the campaigns they manage, their growth rate, their teams' certifications and the results they deliver for brands. The Silver Partner award showed that the campaigns we managed on Yandex during 2023 had reached a clear level in both volume and quality. For us, what it really meant was this: we had turned Yandex from a “trial” channel in our brands' media plans into a measurable growth channel.

From 2023 to Leading Partner

The goal we shared on the gala night was to grow this partnership further in 2024. Over the next two years we saw that goal pay off: in 2025 we moved up to Yandex Leading Partner status, and the same year we won the Rising Star award at the Yandex Global Agency Leadership Awards in Bangkok. The Silver Partner award was the first stop on that journey.

How we work on Yandex

As a digital marketing agency, we approach Yandex with the same discipline we apply to other channels. First we set up measurement, tracking conversions with Yandex Metrica and, where needed, Adjust, using the same definitions as for other channels. Then we start with small-budget tests and scale the campaigns that deliver. Because we plan search, display network and mobile app campaigns in the same media plan as Google Ads and Meta campaigns, the channels complement each other instead of cannibalising each other's audiences.

Thank you

We thank our team members who contributed to this award, the brands we've grown with on Yandex, and the Yandex Türkiye team who organized that wonderful evening.